Is Your Firm Ready for Design Thinking?

Authors

  • Asep Taryana Sekolah Bisnis IPB University
  • Dony Hidayat Istiarizqi Sekolah Bisnis IPB University
  • Fajar Abhirama A. Ikhsan Sekolah Bisnis IPB University
  • Fran Sagita Widodo Sekolah Bisnis IPB University
  • Michael Teddy Fernando Sekolah Bisnis IPB University
  • Shania Latifa Mirza Sekolah Bisnis IPB University

DOI:

https://doi.org/10.37195/jtebr.v4i1.85

Keywords:

Design Thinking, Readiness Analysis, Eight Dimension, DT Matrix, DT Quadrants

Abstract

To determine the readiness of the company in applying the design thinking process, a measurement is needed. Thus, the company's leadership does not encounter problems in applying design thinking. The research method is based on the framework from Dunne, Eriksson and, Kietzmann on the analysis of company readiness in applying design thinking (DT). The readiness aspect is divided into eight dimensions, namely: goals, collaboration, work style, thought processes, knowledge generation, constraints, failures, and workflow. These eight dimensions are measures in the design thinking readiness matrix which are divided into four quadrants, namely: not ready for DT, ready to encourage DT, ready to fight DT's frustrations, ready to adopt DT. The research was conducted at PT. XYZ to assess readiness to apply DT. The results of this study indicate that PT. XYZ is moving towards the readiness stage to encourage DT. Therefore the leadership of PT. XYZ needs to strengthen the perceptions of managers and employees about design thinking in the company.

Downloads

Download data is not yet available.

References

Brown, Tim. (2009). How Design Thinking Transforms Organizations and Inspires Innovation. HarperCollinPublishers. www.harpercollins.com

Diethelm J. (2017). De-colonizing design thinking. Journal of Design, Economics, and Innovation. 2(2): 166-172

Dunne D, Eriksson T, Kietzmann J. (2022). Can design thinking secceed in your organization?. MIT Sloan Management Review. 64(1).

Manias, D., & Mavrommati, I. (2022). Creative Narration as a Design Technique. Information (Switzerland), 13(6). https://doi.org/10.3390/info13060266

Panke, S. (2019). Design Thinking in Education: Perspectives, Opportunities and Challenges. In Open Education Studies (Vol. 1, Issue 1, pp. 281–306). De Gruyter Open Ltd. https://doi.org/10.1515/edu-2019-0022

Prud ‘homme Van Reine. (2017). The culture of design thinking for innovation. Journal of Innovation Management. 5(2): 56-80.

Guaman-Quintanilla, S., Everaert, P., Chiluiza, K., & Valcke, M. (2022). Fostering Teamwork through Design Thinking: Evidence from a Multi-Actor Perspective. Education Sciences, 12(4). https://doi.org/10.3390/educsci12040279

Razzouk, R., & Shute, V. (2012). What Is Design Thinking and Why Is It Important? Review of Educational Research, 82(3), 330–348. https://doi.org/10.3102/0034654312457429

Santa-Maria, T., Vermeulen, W. J. V., & Baumgartner, R. J. (2022). The Circular Sprint: Circular business model innovation through design thinking. Journal of Cleaner Production, 362. https://doi.org/10.1016/j.jclepro.2022.13232

Sawatani, Y. (2022). Knowledge Resources and Design Activities’ Impact on Innovation Types. Journal of Innovation Management, 10(2), 47–73. https://doi.org/10.24840/2183-0606_010.002_0003

Seifried, J., & Wasserbaech, C. (2019). Design thinking in leading european companies - Organizational and spatial issues. In Journal of Innovation Management (Vol. 7, Issue 1, pp. 80–107). Universidade do Porto - Faculdade de Engenharia. https://doi.org/10.24840/2183-0606_007.001_0006

Smulders, F.E. (2004), Co-operation in NPD: Coping with Different Learning Styles. Creativity and Innovation Management, 13: 263-273. https://doi.org/10.1111/j.0963-1690.2004.00315.x

Downloads

Published

2022-12-31

How to Cite

Taryana, A., Istiarizqi, D. H., Ikhsan, F. A. A., Widodo, F. S., Fernando, M. T., & Mirza, S. L. (2022). Is Your Firm Ready for Design Thinking?. Journal of Technopreneurship on Economics and Business Review, 4(1), 18–29. https://doi.org/10.37195/jtebr.v4i1.85

Issue

Section

Articles
Abstract viewed = 270 times